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What Experts & Customers say about us …

Describing wine is part of the wine tasting experience and the means to remember it. While we have a rich vocabulary to describe color and appearance, we struggle finding specific terms to describe aromas. This is where the Wine Aroma Kits from Wine Awakenings come in handy. The manual is well written, the instructions easy to follow, and the aromas showcase attributes you could perceive in wine. "Smell and practice" is the only way to develop a rich wine vocabulary. 
- Isabelle Lesschaeve | PhD, Sensory Scientist, Wine Tasting Demystified

Wine Awakenings aroma kits are an incredible tool for wine beginners, enthusiasts, students and teachers!  When I first started on my wine journey, I used an aroma kit to help identify and put a name to aromas found in wine. Wine Awakenings aroma kits are a fun and effective way for people to develop the aroma vocabulary and train their senses.” 
- Jennifer Simonetti-Bryan, Master of Wine  

The kits are a very useful educational tool. Not only do they educate people on the various senses but make the very complicated and sometimes threatening challenge of tasting wine simplified. It helps consumer to feel more comfortable with expressing themselves when they taste wines which are very, very complex.
- Donald J.P Ziraldo, C.M., LLD | Ziraldo Estate Wines

 “As a Professor and instructor for 15 years at Canada’s first and preeminent wine teaching and research institution (Cool Climate Oenology and Viticulture Institute at Brock University),  I can attest that the most effective teaching method for teaching millennials about the complexities of wine is to incorporate multi-sensory methods. Reinforcing current learning theories, using touch, smell and taste stimuli is very important to recreating the experiences of wine, and is also applicable to people of all ages.  In my experience in the classroom, the Wine Awakenings method creates such an experience and makes learning fun and retainable.  There is a significant gap between wine knowledge amongst Canadians and other western countries, particularly in regard to our own excellent cool-climate wines, which have improved in quality exponentially over recent years. With a more wine-literate public, I believe Canadian cultural and economic well-being would be significantly enhanced.” 
- Prof. Gary Pickering, PhD Brock University 

Your wine aroma products and wine education method is flawless.  We go out to the field on a quarterly basis and will continue the aroma kit in our toolkit: The feedback from the field is very positive.  
Lon Gallagher | VP Marketing, E&J Gallo USA 

Wine Awakenings products are amazing and light years ahead of any other products or approach anywhere.  They really are: wine experts who know exactly what to do to teach the wonders and mysteries of wine to everyone.  Jake Richards, | Certified Sommelier & Member of CAPS 

My Wine Awakenings kit is one of the best I’ve seen.  The booklet does a great job of teaching you how to identify aromas and why you actually want to.  The facts about each aroma make for a deeper understanding of how it evolves.  I found the facts on the “scent cards” to be helpful with the association of the aromas to items, flavors and even other aromas to compare them to. Joan W. R.I., Mass. - customer

 “My wife’s nose saved my life and now mine is in training”
– Dave King, Associate Partner, The StoneWood Group

“This is truly a beautiful product and I would be very proud to endorse it and present it to the wine establishment anywhere!” – Alain Gregoire, sommelier and writer of Wine Spectator Grand award list, Nevada

“From the dedication and expertise of industry professionals comes a wine tasting tool that can benefit all who wish to further their wine knowledge. The quality of the aromas is outstanding. The complimentary reference material, and the rich varietal ‘kit’ packaging makes Wine Awakenings a great gift and collector’s item.
– David Hulley, Oenologist, Educator, Retail Consultant

“The aromas are startlingly accurate and have been professionally selected to guide the wine lover through wine’s most intriguing nuances”  – Peter Gamble, International Wine Judge, Founding Executive Director of VQA Canada

“As a member of the Opimian Society I think the Wine Awakenings Chardonnay kit is a must have for anyone interested in expanding their knowledge and enjoyment of wine. I purchased four as gifts, and am looking forward to the release of the remainder of their varietal collection.”  – Colleen Chilvers, Toronto

 “My students find these kits extremely helpful in understanding what those mysterious wine descriptions mean. Oak, Geranium, Currants … all just words until they have a smell. I find the Wine Awakenings Kits to be an invaluable teaching tool.” – Jeannine Delwiche, Ph.D., instructor of Wine and Beer in Western Culture at the Ohio State University

“Wine Awakenings takes all the adjectives used by us professional wine writers and concentrates them into little bottles, so you can sniff and learn. Get the Cabernet kit, with aromas such as black olive, herbaceous and smoky/toasty. I’ve sniffed them myself. The Wine Faults kit includes several examples of the smell of bad wines: oxidized, geranium, nail polish remover and the dreaded ‘Brett’ (any wine that smells like a baseball player, even a Hall of Fame third baseman, is obviously flawed).” – Howard Riedel, host of NPR’s “Morning Edition” 

 “Would you buy a perfume without testing it? Then why would you buy an expensive bottle of wine without knowing what you might like about it and more importantly what you wouldn’t like about it?” – Jeanine S,customer

“Give the gift of enhancing one’s most treasured and nostalgia-awakening sense: the sense of smell.”
– A Harris, customer