FAQ - Varietal Wine Aroma Kits & Wine Expert in a Box

FAQ's - Varietal Aroma Kits

What is a wine aroma kit?

It is an assembled set containing small aroma bottles of the most common scents found in wine along with some descriptive literature.  Historically, it has been used by sommeliers and wine experts to sharpen their sense of smell so as to better analyse, evaluate and appreciate wines. 

Who are Wine Awakenings Wine Aroma kits for?

The Wine Awakenings wine aroma kit has been re-engineered with the consumer and their personal wine understanding as the prime reason for their development.  They are for wine connoisseurs, experts, hobbyists, and wine lovers of all vintages and experience.  The Wine Awakenings line of kits are, at the same time, oenologically exact for the use by experts and wine students as well as very user friendly for casual users of all ages and levels of expertise.

I like wine but I am not an expert.  Is this for me?  Why?

Yes, the Wine Awakenings line also contains a personal profile chart which will define your personal profile so that you can buy wines much more selectively according to your newly uncovered preferences- making you your own wine expert.  You can share it with friends as a sensory game board for hours of fun!  This award-winning line of products is beautifully packaged so as to make a great gift for the “have it all” person in your life, regardless of their level of wine appreciation.

How else could these kits be useful to me?

The Wine Awakenings kits can also be customized with a company logo, making them a most unique and refreshingly different corporate gift or for special events such as graduation ceremonies, weddings, and “milestone” birthdays.

What is so special about the Wine Awakenings kits compared to others?

The Wine Awakenings line is unique in many ways.  First, it is the only aroma kit born and entirely produced in North America/Canada.  Second, it is the only line of kits that is specific to the most common varietals of wine: so you can order a kit specific to Cabernet-Sauvignon, Pinot Noir kit, Chardonnay and Icewine.  They also carry the more generic “white” wines, “red wines’ and “wine faults”.  Lastly, this line was designed and documented for casual use: written in an easy to understand manner , with interactive aroma cards and with full size easy-to-use materials to guide even the most “untrainable” nose.  It is the only one of its kind in the world.

What does aromas and smelling have to do with tasting wine?

Our sense of smell is the most important sense of all when it comes to tasting anything…but especially wine because of its relative complexity.  All wine experts and great chefs know that without our olfactory system (our sense of smell), practically everything would be tasteless.  That’s why when you have a cold you lose your sense of taste as well.  Only when your sense of smell is trained to discern the individual aromas, can you define whether they appeal to you ... meaning that if found in wine, you will enjoy drinking this wine.

How long does a kit last?  Don’t the aromas dissipate over time?

The Wine Awakenings aromas are made with natural oils and are alcohol-free, therefore they do not evaporate.   By following some simple steps, these kits last well over 10 years.

Who is Wine Awakenings?

Wine Awakenings is a privately owned North American/Canadian company spawned from a small group of wine professionals dedicated to enhancing your enjoyment of wine.  They are quickly becoming the source of information for the new wine appreciation movement by providing the highest quality educational and promotional products and services and the most unique experiential marketing tools in the industry.  For you, they have set out to demystify the pompous old world of wine taboo by liberating and enlightening your senses.

Where and how can I buy these kits?

Wine Awakenings kits are sold in wine boutique sections and online venues of the finest major retail outlets, coast to coast.  Also, you can see the entire collection and purchase them on the company’s website with guaranteed door to door delivery within 5 to 7 days, anywhere in North America. 

www.wineawakenings.com

FAQ's - Wine-Expert-In-A-Box^TM

What is Wine_~Expert_~in_~a_~Box™

It is a very unique method to facilitate the learning the fundamentals of wine and the service of wine.  It is a patented certification program delivered in a virtual classroom: you get to learn the theory and the practice of wine appreciation in the comfort of your own home, on line, and totally at your own pace.  Upon successful completion of all modules, an authenticated Certificate of Achievement in Advanced Wine Appreciation is awarded to you, signalling that you have an advanced level of proficiency in the practical art of wine appreciation and wine service.

Who is it for?

Basically, it is for anyone that has a keen interest in wine appreciation and wine service, whether for personal hobby and development reasons, or because the knowledge of such matters would enhance their skills and knowledge in a professional context.  For example, wait staff, bar staff, wine stewards, and all beverage related professions in the hospitality industry would greatly benefit and increase their personal value and their sales of beverages with this certification.

Why wouldn’t I just take a course or read a book?

Most wine courses given in Wineries have a natural tendency to promote their own brands of wine.  We are not affiliated with any particular winery or brand and can therefore remain completely unbiased.   Most institutional courses (Colleges, Liquor Boards, wine associations, and private courses) will cost many thousands of dollars and require attendance for long periods of time - a major time and financial commitment.  The Wine_~Expert_~in_~a_~Box™ method is totally self-paced and costs a fraction of the cost of a wine certification course.  Reading the variety of wine books available can be informative but to truly understand wine requires that you get immersed in the total wine experience (taste, smell, texture, color, etc) and that you are given the opportunity to interact with the instructor/expert in real time.  You didn’t learn to drive a car just by reading a book, did you?  Only the Wine_~Expert_~in_~a_~Box™ method will provide you with all the advanced sensory-based tools required, quick access to expert resources for any questions, all in the virtual classroom right on your computer screen in the comfort of your home, all at your fingertips.

What types of wines are covered and what specific skills will I learn?

The Wine_~Expert_~in_~a_~Box™ method was conceived by internationally renowned and world class wine experts from across the world.  Practically all major varietals, terroirs and wine types are covered.  You will gain proficiency in most varietals of red and white.

Designed to flow, the information and tactical tools in this method will build your conversational and practical skills in such topics as getting to know your palate, the key components of tastes and flavours, “nosing” wines and discerning its aromatic properties for the purpose of making correct wine pairings suggestions, the feel and texture of wine, wine faults and causes for each, the complex matrix of wine, the pitfalls of tasting, and the art of serving and recommending wines.

Who authored the material and what does it contain?

The entire content is made up of different “best of breed” components most of which were created by independent wine experts from the largest wine producing countries in the world.  The method package you receive upon on line registration, contains Jancis Robinson’s best seller book How To Taste, 24 natural oils aroma vials, the Mouthfeel and Aroma wheels, and a set of proprietary wine texture cards and taste disks.  The course manual that pulls everything together is authored by Dr. Gary Pickering, a Professor of Wine Science and researcher at Brock University’s Cool Climate Oenology and Viticulture Institute.  The manual guides the participant right through to completion with validation touch points after every chapter.

How long will it take me to complete the course and what kind of certification do I get?

How long is totally up to you because the course is designed to be self-paced.  If you apply yourself with business hours pace, you could complete the entire program within two weeks.  Upon successful completion of the final exit test (on line), you will be awarded a beautiful Certificate of Achievement in Advanced Wine Appreciation personally signed by the authors of the program.

Who is Wine Awakenings?

Wine Awakenings is a privately owned North American/Canadian company spawned from a small group of wine professionals dedicated to enhancing your enjoyment of wine.  They are quickly becoming the source of information for the new wine appreciation movement by providing the highest quality educational and promotional products and services and the most unique experiential marketing tools in the industry.  For you, they have set out to demystify the pompous old world of wine taboo by liberating and enlightening your senses.  More at www.wineawakenings.com

Where do I buy this?

The complete Wine_~Expert_~in_~a_~Box™ includes all the required learning tools and registration authorization for one student.  For complete ordering instructions and all other inquiries, please contact Wine Awakenings Inc. at 1-877-595-5678 or send email to info@wineawakenings.com 

Wine Expert in a Box Sell Sheet
Why Waiters Should Know Wine
In The Land Of Restaurant Sales